Humor Our USP
Our advertising often uses humor to make a point. At times subtle, the gentle 'ribbing' of a competitor can draw consumers in and help to build a bond. I think humor can be very important in advertising. Humor is extremely important in giving your brand the identity you want it to be perceived as. Brand humor can be the only reason someone picks that product. People associate the brand name with the type of people that work there. some people more inclined to use their services because they believed the people working there would be nice and funny too. A brand with a funny or clever advertising is going to do a much better job of spreading through word-of-mouth then a similar brand with a generic advertising. No one wants to talk about the boring one; instead they want to associate with the one that seems more fun and exciting.
Yes, humor in advertising is risky. It can also be devastatingly effective. When done right, humor works - really, really well. Advertising is about getting attention. The best ways to get attention with advertising are with strong visuals, sex, powerful headlines, and humor. Let's look at how to use [or not use] humor in advertising. Advertising humor is wonderful for getting attention. As you look at some of our sample ads, we hope you get a good idea of what we mean. Advertising humor can be extraordinarily effective when it is used correctly. People will actually look for your ads, and talk about them if they are good. But there are rules about using humor in advertising to represent your company, and following them is probably a good idea.
First, people like funny things. They relax and pay attention when they know you have a sense of humor. It puts them in a good mood, and it creates a more comfortable atmosphere and a more positive image for your company. It makes you easy to approach, and easy to remember. Advertising humor works best with established and commonly purchased products. Humor in advertising works for business services, familiar items, and products we all know. But corporate image and industrial advertising are serious business. Unknown, risky, expensive, or sensitive products are not normally suited to the lighter touch of advertising humor. Advertising humor also needs to be well suited to its audience. If your customers don’t get the joke, then the joke will be on you. A sophisticated audience will understand your irony, satire, and puns, but a young audience may only understand slapstick comedy or a silly cartoon caricature. Inside jokes can be effective if the recipient understands that it was done for them, but nobody else will get it.
Laugh Out Loud Our Advertising @ Humor
By
Atul Sikrai
Founder
Brand Diagonal.
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