The 5th P

PEOPLE – The 5th P in the Marketing

The social web is now so critical for companies that it’s time to update marketing textbooks, strategies, and approaches.  PEOPLE, and the way the share opinions, recommendations, and personal stories are critical to a company’s success.

The importance of PEOPLE is obvious to most readers of this blog…so why the post?  By looking at how companies treat the other 4 Ps, we can make recommendations on how to treat PEOPLE as the 5th P.

Businesses take action with the other 4 Ps by staffing an organization, investing money, & partnering with other companies.

It often comes as a surprise to those in service businesses that managing the marketing process – and, specifically, the branding process, involves a significant amount of focus on managing people – which could well represent the “5^th P” in the marketing mix. Developing standards and processes, communicating those standards and processes, ensuring consistency in such things, for example, as how the phone is answered, “uniforms,” service standards, hand-offs between departments, how employees talk about each other, etc.

Too often as we focus on other important elements of the brand – like the logo, the name, the “company colors,” the design templates, etc., etc., in the service arena we have a tendency to forget about what is most important about the brand (reconcilability, performance and consistency) – the people.

It seems that adding the word “social” to any category escalates its importance. From the Social Customer to Social Commerce and from Social Business to Social CRM, the common thread that weaves everything together is people. It is people after all that are responsible for placing the social in social media. Everything else is just technology. So why is it that businesses still approach social media and the services and channels that connect this very human network just at it has traditional media in the past? Just as in the emergence of connected customers, this inherent behavior is simply part of the DNA. This DNA where perhaps the “D” stands for disconnected represents the very fabric of business and the very essence that requires evolution in order to genuinely connect with tomorrow’s customer, today.

 Thanking you

Atul Sikrai

Founder

Brand Diagonal.

5000 Page Views Hit .

Big Thanks To All readers we reach 5000 Hits .

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Thanking all of you .

Atul Sikrai

Founder

Brand Diagonal.

Brand Colors

It is really fascinating to think that people react to many things in life (and business) on a subliminal level. People don’t realize that colors are chosen very carefully to invoke specific reactions. There is a true scientific approach to it but all people know is that it makes them feel a certain way.

Remember that you need to keep your target audience in mind when considering colors for your brand. The colors that you choose will be on all of your branding and you need to be absolutely certain that you have chosen colors that make a statement about who you are and what your business represents.

You want your colors to communicate peace and professionalism. If you don’t have colors in your branding that feel that way to other people, they won’t stay with you long enough to find out what you are offering and what you can do for them. The colors that you choose are as important as the words that you impart.

When choosing your brand colors, it is critical to understand what the colors mean and then you can appropriately choose the best colors to highlight your business and to attract people to your brand.

Blue: Tranquility, acceptance, love, understanding, patience, cooperation, security, loyalty, and comfort

Orange: Courage, confidence, friendliness, cheerfulness, warmth, excitement and energy 

Yellow: Caution, intelligence, brightness, joy and organization 

Purple: Royalty, religion and sophistication 

Green: Money, sharing, soothing, responsiveness, health, food, nature, growth and freshness 

Red: Strength, leadership, love 

Brown: Durability, earthiness, primitive 

White: Purity, ease, freshness, goodness and cleanliness 

Black: Dramatic, committed, classy and serious .

Have Lots of colors in your life.

Regards,

Atul Sikrai

Founder

Brand Diagonal.

Airthmatic of connecting Lines .

Marketing Math…

AWARENESS x REPUTATION = BRAND

Now, I want to adjust this a little…

AWARENESS x REPUTATION = BRAND RELEVANCE

A nice equation.

AWARENESS – Do people know about your product, service or company? Do they talk about it? Do they tell others? Do they know the great things that you do?

REPUTATION – What do people say about your product, service or company as good or bad? What do customers think? Are they satisfied? Do you deliver on your product, service and brand promise?

Brands don't develop in isolation, either. They result from the interaction of thousands of people over a long period of time. Branding requires not only the work of executives and marketing people who manage the brand, but an ever-changing roster of strategy consultants, design firms, advertising agencies, research companies, PR firms, industrial designers, environmental designers, and so on. It also requires the valuable contributions of employees, suppliers, distributors, partners, stockholders, and customers—an entire branding community. It takes a village to build a brand.

Building a brand today is a little like building a cathedral during the Renaissance. It took hundreds of craftsmen scores of years, even generations, to complete a major edifice. Each craftsman added his own piece to the project—a carving, a window, a fresco, a dome—always keeping an eye on the total effect. Like yesterday's cathedrals, many of today's brands are too large and too complex to be managed by one person or one department. They require teams of specialists, sharing ideas and coordinating the efforts across a creative network.

when companies routinely consigned large portions of their communications to a single firm, typically an advertising agency. The advertising agency would conduct research, develop strategy, create campaigns, and measure the results. The main benefit was efficiency, since one person within the client company could direct the entire brand effort. As branding has grown more complex, so has the one-stop shop. Today's one-stop is either a single multi-disciplinary firm, or a holding company with a collection of specialist firms. The advantages of the one-stop shop are an ability to unify a message across media, and ease of management for the client. The drawbacks are that the various disciplines are not usually the best of breed, and, in effect, the company cedes stewardship of the brand to the one-stop shop like Brand Diagonal.

Thanks for all your love .

Blog  views all time history    3,108 Views Till date .

 Always yours

Atul sikrai

Founder

Brand Diagonal .

BluePrint Of Brand Diagonal

Diagonal Brand Lines :

Leaning over the balcony edge of massage trends for a better view, I come across interesting stories where Brand business strategies wink at me from behind the curtain of "other business ideas".

Many of my bright bulb "ideas" have been gleaned from unique approaches to customer service, branding and even irrelevant business information that is part of the diagonal  to try to learn and grow my business.

Brand Diagonal". If you've never heard the term don't be shocked, because it's just a speck of dust in the plethora of "ideas" information flying in the clouded face of bewildered brand business owners trying to keep up.

Brand Diagonal is essentially the idea of extending service to your customer by anticipating and directing them to the nearest aide or resource for their needs that tie in to your business or service. It is a kind of conscious effort to anticipate what your customer will want or be aided by while they interact or participate with your business and services. It could mean everything from a link online store where they can buy a version of bolster you carry, to tips from your interior design consultant on how to create a stress free environment. Basically you are aiming to be of ultimate service to you customer.

Now that's some great customer service, and Brand Diagonal is cool and probably something we should talk more about . . . but what came to my brain is:

Wow, who's gonna be the WOM(word of mouth) genius that creates a day package for local businesses that can deliver 15 minute WOM sessions for a daily/weekly/monthly rate. The recipient businesses generate your customer, and you make each business shine. The context is an added bonus for the receiver at no cost to them, but you can negotiate a regular rate from the sponsor business, and introduce your professional services for future use to new customers.You market through being of service, providing the service, and generating future business while you get paid for your time and gain customers AND the local business owner makes good on their own brand of customer service and business retention.

Basically anywhere I've ever had to wait and hated it, and I've just started thinking! This is just the beginning of a strategic approach, the idea of Brand Diagonal takes on a whole other potential to monetize differing aspects of the business you already do!

Thanks to Brand Diagonal watching my brain has brightened once again.

Check out this blog for more info, and let me know what you think!

Brand Diagonal Watching !!

Brand Diagonal

Atul Sikrai

Founder

Brand Diagonal

Mind Blowing Statistics

Fantablous Response to our Blog from through out the world in very short time.

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Thanking All Readers.

We are soon coming with Blue Print of Brand Diagonal in coming days........

Always Yours

Atul Sikrai

Founder

Brand Diagonal.

Exploiting the Power of Brand Diagonal Lines .

Tips and tricks for taking great Brands to new Height.

When I was looking for an image/idea in pix, I came across this shot of a "scarf dancer" (I don't know what her real title would be) . The performer is a member of the family of acrobats that travel with Tino Wallenda and the Flying Wallendas. The thing that struck me about this shot, other than the very symbolic-looking Easter/spring colors (a good topic for another posting), were all the powerful diagonals in this shot. The ropes, her body, the scarf--all have a very powerful diagonal orientation. Even within the lines of her body are several very bold diagonal lines.

In terms of composition, diagonal lines emphasize power, strength and the feeling of impending movement--while horizontal lines, for example, bring to mind concepts of stability or balance, diagonals are better at creating a feeling that things are changing. If you look at a see-saw, for instance, you inherently know that when two people get on it, the balance is inevitably going to shift and the mind picks up on this idea whenever it sees diagonals, whether we realize it or not. You feel the same type of implied motion if you see a person walking up a hill--there is a much more dynamic feel to the scene that if you were to photograph that person walking down a flat sidewalk--yes? It's interesting to think of the psychological implications that something as simple as the direction of a line can impart to a composition and how you can change peoples' interpretations of a scene just by the way that you orient the lines within the frame. And, as with this scene, any time you multiply the number of lines, you intensify those feelings.

Your brand have many jobs, but one of the things that they can do really well for you is to
introduce you to new clients and to help those potential customers feel a connection with you and your business. Alas, many small business owners overlook this valuable
role for their materials when designing them, and so any connection often happens by accident alone.Considering that the Digonal connections that most businesses are making with their brand are happening by accident, these businesses are actually doing rather well. But what could their business growth and sales cycle look like if they could improve the way that they Diagonal connect with their ideal clients?

Happy to help you to connect with your clients.

Atul Sikrai

Founder & Chief Mentor
Brand Diagonal.