Crazy Methods

Story : Scene: It's a fine, sunny day in the forest, and a rabbit is sitting outside his burrow, tippy-tapping on his typewriter. Along comes a fox, out on a walk.
Fox: "What are you working on?"
Rabbit:"My thesis."
...
Fox:"Hmm. What is it about?"
Rabbit:"Oh, I'm writing about how rabbits eat foxes."
(incredulous pause)
Fox:"That's ridiculous! Any fool knows that rabbits don't eat foxes!"
Rabbit:"Come with me, and I'll show you!"
They both disappear into the rabbit's burrow. After a few minutes, gnawing on a fox bone, the rabbit returns to his typewriter and resumes typing. Soon a wolf comes along and stops to watch the hardworking rabbit.
Wolf:" What's that you are writing?"
Rabbit:" I'm doing a thesis on how rabbits eat wolves."
(loud guffaws)
Wolf:" You don't expect to get such rubbish published, do you?"
Rabbit:" No problem. Do you want to see why?"
The rabbit and the wolf go into the burrow, and again the rabbit returns by himself, after a few minutes, and goes back to typing.
Finally a bear comes along and asks, "What are you doing? "
Rabbit: "I'm doing a thesis on how rabbits eats bears."
Bear: "Well that's absurd!
Rabbit: "Come into my home and I'll show you"
SCENE: Inside the rabbit's burrow. In one corner, there is a pile of fox bones. In another corner, a pile of wolf bones. On the other side of the room a huge lion is belching and picking his teeth.
------------------------- THE END -------------------------
MORAL:
-- It doesn't matter what you choose for a thesis subject. -- It doesn't matter what you use for your data. -- What does matter is who you have for a thesis advisor.

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Neuromarketing:The next big trend

Neuromarketing : The next big trend

 It’s all about neuronal connections embedded in our three-pound brain.

It is basically an application of Neuroscience- the science related to understanding the functioning of brain, in marketing.

Although expensive, it is pregnant with the promise to fully understand consumers’ decision making process while shopping. Scientists, Neuroscientists to be specific, say that close to 80 percent of the human emotions that slosh around in the approximately 3x1011 neurons in the brain, are rooted in the unconscious which are inaccessible to our direct, conscious introspection. Hence the participant filling a questionnaire, despite his best intentions, is himself not aware of the rationale behind preferring a particular product. They miss out the activity of the bio-chemicals in the brain which plays a significant role in choosing a brand. Advanced technologies like fMRI, magneto-encephalography, and more conventional electroencephalograms (EEG) can do exactly what the conscious mind of the participant misses out.

Every new product launch, ad campaign or package design takes significant research, time and resources to ensure success, but not every launch is successful. Suffice it to say that guess work plays a part to determine: Will it grab attention? Will it be memorable? Will it engage emotionally? And most importantly, will it drive purchase intent?

Taking the guess work out of the equation prior to launch is a marketer’s dream, which is now a definable reality with quantifiable results. Just recently the notion was put to the test to see if neuroscience could be used to help a magazine sell more copies. And the results were enlightening.

Neuromarketing is increasingly being used across numerous industries worldwide to help companies improve their product development, package design and marketing efforts, but this is the first time it has been used by Brand Diagonal.

Having sales success in a competitive environment such as a crowded newsstand carries real meaning for manufacturers, marketers, and retailers. Full-brain neurological testing provides a deep dive into consumers’ subconscious minds, where product trial and purchase decisions are made, and where brand loyalty is formed. This study shows that neuromarketing capabilities can deliver at the cash register.

Thanking you

Atul Sikrai

Founder

Brand Diagonal.

The 5th P

PEOPLE – The 5th P in the Marketing

The social web is now so critical for companies that it’s time to update marketing textbooks, strategies, and approaches.  PEOPLE, and the way the share opinions, recommendations, and personal stories are critical to a company’s success.

The importance of PEOPLE is obvious to most readers of this blog…so why the post?  By looking at how companies treat the other 4 Ps, we can make recommendations on how to treat PEOPLE as the 5th P.

Businesses take action with the other 4 Ps by staffing an organization, investing money, & partnering with other companies.

It often comes as a surprise to those in service businesses that managing the marketing process – and, specifically, the branding process, involves a significant amount of focus on managing people – which could well represent the “5^th P” in the marketing mix. Developing standards and processes, communicating those standards and processes, ensuring consistency in such things, for example, as how the phone is answered, “uniforms,” service standards, hand-offs between departments, how employees talk about each other, etc.

Too often as we focus on other important elements of the brand – like the logo, the name, the “company colors,” the design templates, etc., etc., in the service arena we have a tendency to forget about what is most important about the brand (reconcilability, performance and consistency) – the people.

It seems that adding the word “social” to any category escalates its importance. From the Social Customer to Social Commerce and from Social Business to Social CRM, the common thread that weaves everything together is people. It is people after all that are responsible for placing the social in social media. Everything else is just technology. So why is it that businesses still approach social media and the services and channels that connect this very human network just at it has traditional media in the past? Just as in the emergence of connected customers, this inherent behavior is simply part of the DNA. This DNA where perhaps the “D” stands for disconnected represents the very fabric of business and the very essence that requires evolution in order to genuinely connect with tomorrow’s customer, today.

 Thanking you

Atul Sikrai

Founder

Brand Diagonal.

5000 Page Views Hit .

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Thanking all of you .

Atul Sikrai

Founder

Brand Diagonal.

Brand Colors

It is really fascinating to think that people react to many things in life (and business) on a subliminal level. People don’t realize that colors are chosen very carefully to invoke specific reactions. There is a true scientific approach to it but all people know is that it makes them feel a certain way.

Remember that you need to keep your target audience in mind when considering colors for your brand. The colors that you choose will be on all of your branding and you need to be absolutely certain that you have chosen colors that make a statement about who you are and what your business represents.

You want your colors to communicate peace and professionalism. If you don’t have colors in your branding that feel that way to other people, they won’t stay with you long enough to find out what you are offering and what you can do for them. The colors that you choose are as important as the words that you impart.

When choosing your brand colors, it is critical to understand what the colors mean and then you can appropriately choose the best colors to highlight your business and to attract people to your brand.

Blue: Tranquility, acceptance, love, understanding, patience, cooperation, security, loyalty, and comfort

Orange: Courage, confidence, friendliness, cheerfulness, warmth, excitement and energy 

Yellow: Caution, intelligence, brightness, joy and organization 

Purple: Royalty, religion and sophistication 

Green: Money, sharing, soothing, responsiveness, health, food, nature, growth and freshness 

Red: Strength, leadership, love 

Brown: Durability, earthiness, primitive 

White: Purity, ease, freshness, goodness and cleanliness 

Black: Dramatic, committed, classy and serious .

Have Lots of colors in your life.

Regards,

Atul Sikrai

Founder

Brand Diagonal.

Airthmatic of connecting Lines .

Marketing Math…

AWARENESS x REPUTATION = BRAND

Now, I want to adjust this a little…

AWARENESS x REPUTATION = BRAND RELEVANCE

A nice equation.

AWARENESS – Do people know about your product, service or company? Do they talk about it? Do they tell others? Do they know the great things that you do?

REPUTATION – What do people say about your product, service or company as good or bad? What do customers think? Are they satisfied? Do you deliver on your product, service and brand promise?

Brands don't develop in isolation, either. They result from the interaction of thousands of people over a long period of time. Branding requires not only the work of executives and marketing people who manage the brand, but an ever-changing roster of strategy consultants, design firms, advertising agencies, research companies, PR firms, industrial designers, environmental designers, and so on. It also requires the valuable contributions of employees, suppliers, distributors, partners, stockholders, and customers—an entire branding community. It takes a village to build a brand.

Building a brand today is a little like building a cathedral during the Renaissance. It took hundreds of craftsmen scores of years, even generations, to complete a major edifice. Each craftsman added his own piece to the project—a carving, a window, a fresco, a dome—always keeping an eye on the total effect. Like yesterday's cathedrals, many of today's brands are too large and too complex to be managed by one person or one department. They require teams of specialists, sharing ideas and coordinating the efforts across a creative network.

when companies routinely consigned large portions of their communications to a single firm, typically an advertising agency. The advertising agency would conduct research, develop strategy, create campaigns, and measure the results. The main benefit was efficiency, since one person within the client company could direct the entire brand effort. As branding has grown more complex, so has the one-stop shop. Today's one-stop is either a single multi-disciplinary firm, or a holding company with a collection of specialist firms. The advantages of the one-stop shop are an ability to unify a message across media, and ease of management for the client. The drawbacks are that the various disciplines are not usually the best of breed, and, in effect, the company cedes stewardship of the brand to the one-stop shop like Brand Diagonal.

Thanks for all your love .

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 Always yours

Atul sikrai

Founder

Brand Diagonal .

BluePrint Of Brand Diagonal

Diagonal Brand Lines :

Leaning over the balcony edge of massage trends for a better view, I come across interesting stories where Brand business strategies wink at me from behind the curtain of "other business ideas".

Many of my bright bulb "ideas" have been gleaned from unique approaches to customer service, branding and even irrelevant business information that is part of the diagonal  to try to learn and grow my business.

Brand Diagonal". If you've never heard the term don't be shocked, because it's just a speck of dust in the plethora of "ideas" information flying in the clouded face of bewildered brand business owners trying to keep up.

Brand Diagonal is essentially the idea of extending service to your customer by anticipating and directing them to the nearest aide or resource for their needs that tie in to your business or service. It is a kind of conscious effort to anticipate what your customer will want or be aided by while they interact or participate with your business and services. It could mean everything from a link online store where they can buy a version of bolster you carry, to tips from your interior design consultant on how to create a stress free environment. Basically you are aiming to be of ultimate service to you customer.

Now that's some great customer service, and Brand Diagonal is cool and probably something we should talk more about . . . but what came to my brain is:

Wow, who's gonna be the WOM(word of mouth) genius that creates a day package for local businesses that can deliver 15 minute WOM sessions for a daily/weekly/monthly rate. The recipient businesses generate your customer, and you make each business shine. The context is an added bonus for the receiver at no cost to them, but you can negotiate a regular rate from the sponsor business, and introduce your professional services for future use to new customers.You market through being of service, providing the service, and generating future business while you get paid for your time and gain customers AND the local business owner makes good on their own brand of customer service and business retention.

Basically anywhere I've ever had to wait and hated it, and I've just started thinking! This is just the beginning of a strategic approach, the idea of Brand Diagonal takes on a whole other potential to monetize differing aspects of the business you already do!

Thanks to Brand Diagonal watching my brain has brightened once again.

Check out this blog for more info, and let me know what you think!

Brand Diagonal Watching !!

Brand Diagonal

Atul Sikrai

Founder

Brand Diagonal