Saturday, 23 July 2011

Ruck Fules ( I am Your Tool )

love a good challenge. I learned at a young age just how fragile life is. It’s unpredictable and you can coast through it or you can really live it. I think I’ve definitely done this. Through many adventures, snakes & ladders – I found my way to the world of the web. In fact, I was the first person in my “Creative Advertising” program to have internet at home. In the recent years/months/weeks/days I have had the fun of witnessing the pulse of the web constantly changing. To me this means my job as a marketer is constantly changing too. And though some people have made it clear to me that they think I take my work too seriously, don’t sleep enough and should spend more time living living their chosen lifestyle (work 9-5 go home and forget about the job they have no passion for)…
…what can I say? I love working between the worlds of web technology and online marketing. The social media revolution (for example) is as much a part of social studies, philosophy, political science, economics, and business as it is a part of marketing. Social media is exciting because it is changing how we communicate, who we meet, how we build relationships with people that have common interests, people we do business with…everything.
Some people search night and day for a cure, some people paint painstaking details onto canvas, some people like Olympians dedicate themselves to the perfect physique…I happen to like everything related to social media and inbound marketing. So this is an open message to those who say I work too much. I hope that one day you find a career that you are passionate about because you only live once and it must really suck to go to work every day and not be able to put your heart and soul into it and ultimately enjoy the guts and the glory.

For Crazy Brand Ideas
Contact Me

Atul Sikrai
Founder & Chief Mentor
Brand Diagonal.

Tuesday, 19 July 2011

The Digital Evolution

Effect of the digital revolution in consumer behavior and marketing

Digital revolution is a massive change in the use of digital tools. Digital revolution is meant here is the use of advanced technology in marketing.
Effect of digital revolution has caused a drastic change to the business environment, this can be seen as follows:
1. Consumers have more power than ever before.
2. Consumers have access to more information than ever before.
3. The marketers can offer more products and services than ever before.
4. The exchange between marketers and consumers will be more interactive and spontaneous.
5. Marketers can gather more information about consumers to quickly and easily.
Consumer Behavior:
Is the behavior of consumers, where they can illustrate the quest to buy, use, evaluate and improve their products and services. Focus of consumer behavior is how individuals make decisions to use the resources they have available to consume a product.
Two types of consumer
1. Personal Consumer: The consumer buys or uses goods or services for their own use.
2. Organizational Consumer: The consumer buys or uses goods or services to meet the needs and running the organization.
Production Concept
Consumers are generally more interested in products that are cheaper. Absolute is known that the object of marketing is cheap, efficient production and distribution-intensive.
Product Concept
Consumers will use or purchase products offered are high quality, best performance and feature-complete feature.
Selling concept
Marketers have the overriding goal of selling a product which unilaterally decided to produce.
Marketing Concept
The company wants consumers to know through research that has been done before, and then produce products that consumers want. This concept is called the marketing concept.
Market segmentation
Dividing the group of heterogeneous market into homogeneous groups of market.
Market targeting
Selecting one or more segments that identify the company to determine.
Develop a different idea for goods and services that exist in the minds of consumers.
Providing customer value is defined as the ratio between the benefits perceived resources (economic, functional and psychological) are used to generate these benefits. Gains have been felt in the form of a relative and subjective.
Customer satisfaction is the individual's perception of the performance of the product or service in relation to expectations.
Maintaining customers is how to maintain that consumers remain loyal to one firm compared to other companies, almost in all business situations, more expensive to find new customers than retain existing ones.
Warm Regards
Atul Sikrai
Founder & Chief Mentor
Brand Diagonal.