Tuesday, 9 October 2012

Second C: Conversation

Conversation Strategist:
Long gone will be the peddlers of digital snake oil in this brave new world of digital strategists. Thanks to content strategists, mundane tactical tasks like copywriting, creative direction and account management.In this brave new world of strategery, tactics themselves will have become obsolete, along with equally vexing notions like execution. (Ugly word, “execution.” So negative and violent. Reminiscent of firing squads and public lashings. The old corporate regime, in other words.)  No, in this brave new world of twittmastery, strategy will rule side by side.
You see, content strategy promises to do what no other service offering by digital marketing consultants has ever managed to deliver: Truly optimize your content so that never again will you have to endure a failed campaign.
And to think that, all these years, a content strategist or content strategy consultant was the only thing standing between your company and global success!
A deeper degree of specialization within the ranks of the brand new Social Media management world will give rise to a new breed of pioneers and internet heroes whose internships will be dubbed all manners of , such as… Facebook Wall Strategist, LinkedIn Update Strategist and Tweet Redaction Strategist, to unveil but a few. Exciting times indeed are ahead of us. Just around the proverbial corner.

Thanking You
Atul Sikrai
Brand Diagonal

Page views all time history    17,627
Page views by Countries
Entry                        Pageviews
United States              3764
India                             2491
United Kingdom           777
Brazil                             760
Canada                         396
Mexico                           338
Philippines                    310
Denmark                       250
Netherlands                  239
Germany                       219


Thursday, 19 July 2012

15000 Page Views (Digital Dream )

With the blessing of almighty our digital dream comes true.
It was digital dream from analogue mind.
Our blog has crossed 15000 + page views.
What's the most resilient parasite?
 An Bacteria?
An virus?
An intestinal worm?
 An idea which is highly Resilient, highly contagious.
 Once an idea's taken hold in the brain it's almost impossible to eradicate. A person can cover it up, ignore it – but it stays there.
In a world of Brand warfare and psychic espionage,
 Brand Diagonal is the premier extractor of hidden information from high-powered business “targets” whose minds we infiltrates while they are dreaming and unsuspecting, by employing with the help of his associates.
Our digital dream strategy to access the innermost secrets comes true. This, of course, is also the very business model which Digital dream is based on: producing emotions which translate into profits.
We thank all our reader for encouraging us to keep our spirit going.

Thanking you all from deep place of my heart.

Atul Sikrai
Brand Diagonal.

Page views all time history          15,122

Our Viewers:

Entry                        Page views
United States           3216
India                        2222
United Kingdom        672
Brazil                         615
Canada                     366
Philippines                 274
Denmark                   229
Germany                   212
Netherlands               200
Mexico                      194

Most Read Pages :
Brand Diagonal                   16 Feb 2011    5027 Views
Advertising Strategy           18 Feb 2011     3400
Digital World & Ways       5 May 2011      3030
creative-out-of-the-box-     16 Feb 2011     632
The human — God’s          25 May 2011     250
The Digital Evolution          19 Jul 2011         151
Mind Blowing Statistics     24 Aug 2011         76
Old Spice "Woman             25 Apr 2011       44
GiveMeMix of Gimmicks   11 Apr 2012        39
Exploiting the Power           10 Aug 2011,      32

 Try our new blogs

Monday, 25 June 2012

Content is King

Creating excellent content is a priority at Brand Diagonal.  We’d like to do more, but there are only so many hours in a day. Without striving to be excellent, the time you spend on content marketing will be a waste. The first thing you need to do is to be honest with yourself. If you can’t create content that’s remarkable, you need to either get better or you need to partner with someone who’s got the talent to create content that’s worth your audience’s attention.
Brand Diagonal commitment to digital marketing and content creation doesn’t inspire you to get you back in the “content marketing game” I really don’t know what will.
Ultimately, though, these are Brand Diagonal’s ideas about where the future of marketing is heading. How about you?
I have been dedicated to creating great online experiences since 1993. I have provided strategy, design and project planning and management services to clients.
All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.
Our stories must add substance and value to people’s lives and it has to be the world’s most compelling content. Stories must remain connected, but no one model of content development can do it alone.

Thanking You
Atul Sikrai
Brand Diagonal

Blog Report Card :

Page views all time history  14,438

United States                        3,106
India                                     2,087
United Kingdom                      648
Brazil                                       589
Canada                                   361
Philippines                               242
Denmark                                 238
Germany                                 207
Netherlands                            200
Mexico                                   182

Friday, 18 May 2012

Digital Secrets

Secrets of Digital Marketing

Let me share with you today what are secrets of Digital marketing strategy.
It’s my strategy and I think this will be defination for digital in coming days.
Digital strategy is based on 4C according to me.

 First C :       Content
 Second C :  Conversation
 Third C :     Conversion
 Fourth C :  Controversies.

Content is king in success of any digital marketing. And we bet that no one has virgin and niche content as we at brand diagonal have it. We have that ability to constantly create conversation with our targeted audience on our social media campaigns.
We have that ability to convert this Likes and comment into sales for any organization or brands. We are known to create controversies on digital platform with our smart provocations negative anti branding tactics.

Brand Diagonal has proven track record to create thousands of Likes and comments on Linkedin posts which I bet has really made us popular.
I thank Linkedin,Blogger,Google+ and Facebook for helping us do big in our strategies.

Thanking you
Atul Sikrai
Brand Diagonal

Page views all time history    13,115 Views

Wednesday, 11 April 2012

GiveMeMix of Gimmicks !

Did you ever see an old advertising idea that is repeated on TV or outdoors over and over and ask yourself, is not it silly to repeat the advertising idea over and over till no one look at it or even interest to know what does it sells?! Creative advertising ideas always attract our eyes to know more about it or understand the message it delivers.

This is why designers and creative directors are required to think in new advertising ideas and creative approach to deliver the product message to the audience. While the message should not be direct to give the eye little curiosity to know more about it and think in it. I should not be very complicated to understand for the general audiences especially when it is directed to international product that will be sold in different locations on the world and for different audience’s culture. It has been a long time since we shared advertising ideas.

Creative campaigns to promote its new products and attract the audiences to buy it. Also, it is one of the important methods to deliver the company aim of the product and how it is different from the other competitive products in the market.

Advertisements are huge projects that involve a lot of efforts done by a big team of designers, creative directors, concept artists and more. Large advertising campaigns require big budgets in order to visualize the basic draft of the creative idea that lays behind the advertisement. While it may look like an easy step in the workflow, finding the idea is the hardest part of the job because it is the base for the whole process that comes after it.

Visualizing your idea and turning it from just draft sketch on a paper of creative description into a real final advertisement requires a good experience and knowledge of the tools and the workflow of the process. Creative advertising ideas success to deliver the message to the audience fast and become remarkable examples in the advertisement industry.

Thanking you

Atul Sikrai


Brand Daigonal

Page views all time history       11,645

Our Audience:
United States                               2,484
 India                                             1,772
 Brazil                                               547
 United Kingdom                           510
 Canada                                          278
 Denmark                                        233
 Philippines                                    207
 Netherlands                                  177
 Germany                                        167
 France                                            101

Famous Blogs:

PostsRefresh Now Day Week Month All timeMay 2009 – April 2012

Brand Diagonal
16 Feb 2011                                3,824 Page views
Advertising Strategy
18 Feb 2011                                 2,447 Page views
Digital World & Ways
5 May 2011                                   2,317 Page views

 16 Feb 2011                                  514 Page views
The human — God’s.
25 May 2011                                    245 Page views

The Digital Evolution
19 Jul 2011                                      147 Page views

Mind Blowing Statistics
24 Aug 2011                                      75 Page views
Old Spice "Woman":
25 Apr 2011                                       35 Page views
Exploiting the Power
10 Aug 2011                                      27 Page views
 12 Jan 2012                                      27 Page views


Sunday, 11 March 2012

Thank You ( It's 10,000)

Thank You
Celebrating 10,000 Page views!!!!!

It’s an immensely gratifying feeling when one is appreciated. More when the appreciation comes from around the globe. We thank all our readers and followers for helping us achieve this distinguished honor.
As always, the bar is now higher.
Over past years Brand Diagonal has been setting the benchmark in all aspect of its business, from quality to technology to customer satisfaction. And with every accolade that comes its way, Brand Diagonal has raised the bar on the quality of its practices and services.

The world’s largest producer of
    1)  Unconventional marketing tricks 2) creativity 3) innovation and 4) out of mind advertising brand ideas.

Thanking you

Atul Sikrai
Brand Diagonal

Page views all time history                       10,026
Page views by Countries

United States                                                 2,091
 India                                                                1,664
 Brazil 488
 United Kingdom                                               446
 Canada                                                              242
 Denmark                                                            225
 Philippines                                                        199
 Germany                                                            175
 Netherlands                                                      152
 France                                                                  91

Posts Refresh Now Day Week Month All time May 2009 – March 2012

Brand Diagonal
16 Feb 2011                                  3,259 Page views
 Digital World & Ways
5 May 2011                                    2,013 Page views
 Advertising Strategy
18 Feb 2011                                  1,976 Page views
16 Feb 2011                                     450 Page views
 The human — God’s masterpiece .
25 May 2011                                    239 Page views
 The Digital Evolution
19 Jul 2011                                      136 Page views
 Mind Blowing Statistics
24 Aug 2011                                      73 Page views
 Old Spice "Woman": Short-Term Laughs, Long-Term Ga...
25 Apr 2011                                      29 Page views
 Exploiting the Power of Brand Diagonal Lines .
10 Aug 2011                                     22 Page views
 Neuromarketing:The next big trend
12 Jan 2012                                     20 Page views


Friday, 9 March 2012

Laugh Out Loud Our Advertising @ Humor

Humor Our USP

Our advertising often uses humor to make a point.  At times subtle, the gentle 'ribbing' of a competitor can draw consumers in and help to build a bond. I think humor can be very important in advertising. Humor is extremely important in giving your brand the identity you want it to be perceived as. Brand humor can be the only reason someone picks that product. People associate the brand name with the type of people that work there. some people more inclined to use their services because they believed the people working there would be nice and funny too. A brand with a funny or clever advertising is going to do a much better job of spreading through word-of-mouth then a similar brand with a generic advertising. No one wants to talk about the boring one; instead they want to associate with the one that seems more fun and exciting.

 Yes, humor in advertising is risky. It can also be devastatingly effective. When done right, humor works - really, really well. Advertising is about getting attention. The best ways to get attention with advertising are with strong visuals, sex, powerful headlines, and humor. Let's look at how to use [or not use] humor in advertising.   Advertising humor is wonderful for getting attention. As you look at some of our sample ads, we hope you get a good idea of what we mean.  Advertising humor can be extraordinarily effective when it is used correctly. People will actually look for your ads, and talk about them if they are good. But there are rules about using humor in advertising to represent your company, and following them is probably a good idea.

  First, people like funny things. They relax and pay attention when they know you have a sense of humor. It puts them in a good mood, and it creates a more comfortable atmosphere and a more positive image for your company. It makes you easy to approach, and easy to remember.  Advertising humor works best with established and commonly purchased products. Humor in advertising works for business services, familiar items, and products we all know. But corporate image and industrial advertising are serious business. Unknown, risky, expensive, or sensitive products are not normally suited to the lighter touch of advertising humor.  Advertising humor also needs to be well suited to its audience. If your customers don’t get the joke, then the joke will be on you. A sophisticated audience will understand your irony, satire, and puns, but a young audience may only understand slapstick comedy or a silly cartoon caricature. Inside jokes can be effective if the recipient understands that it was done for them, but nobody else will get it.

Laugh Out Loud Our  Advertising @ Humor

Atul Sikrai
Brand Diagonal.

Page views all time history   9,864 Views

PostsRefresh Now Day Week Month All time May 2009 – March 2012

Brand Diagonal
16 Feb 2011             3,225 Page views
 Digital World & Ways
5 May 2011              1,969 Page views
 Advertising Strategy
18 Feb 2011            1,931 Page views
16 Feb 2011              439 Page views
 The human — God’s masterpiece .
25 May 2011              239 Page views
 The Digital Evolution
19 Jul 2011              136 Page views
   Mind Blowing Statistics
24 Aug 2011             73 Page views
 Old Spice "Woman": Short-Term Laughs, Long-Term Ga...
25 Apr 2011             29 Page views
 Exploiting the Power of Brand Diagonal Lines .
10 Aug 2011           21 Page views
  Neuromarketing:The next big trend
12 Jan 2012         20 Page views

Page views by Countries

United States            2,053
 India                          1,651
 Brazil                            480
 United Kingdom        435
 Canada                       236
 Denmark                    226
 Philippines                190
 Germany                    166
 Netherlands              151
 France                          87

Thursday, 19 January 2012

Crazy Methods

Story : Scene: It's a fine, sunny day in the forest, and a rabbit is sitting outside his burrow, tippy-tapping on his typewriter. Along comes a fox, out on a walk.
Fox: "What are you working on?"
Rabbit:"My thesis."
Fox:"Hmm. What is it about?"
Rabbit:"Oh, I'm writing about how rabbits eat foxes."
(incredulous pause)
Fox:"That's ridiculous! Any fool knows that rabbits don't eat foxes!"
Rabbit:"Come with me, and I'll show you!"
They both disappear into the rabbit's burrow. After a few minutes, gnawing on a fox bone, the rabbit returns to his typewriter and resumes typing. Soon a wolf comes along and stops to watch the hardworking rabbit.
Wolf:" What's that you are writing?"
Rabbit:" I'm doing a thesis on how rabbits eat wolves."
(loud guffaws)
Wolf:" You don't expect to get such rubbish published, do you?"
Rabbit:" No problem. Do you want to see why?"
The rabbit and the wolf go into the burrow, and again the rabbit returns by himself, after a few minutes, and goes back to typing.
Finally a bear comes along and asks, "What are you doing? "
Rabbit: "I'm doing a thesis on how rabbits eats bears."
Bear: "Well that's absurd!
Rabbit: "Come into my home and I'll show you"
SCENE: Inside the rabbit's burrow. In one corner, there is a pile of fox bones. In another corner, a pile of wolf bones. On the other side of the room a huge lion is belching and picking his teeth.
------------------------- THE END -------------------------
-- It doesn't matter what you choose for a thesis subject. -- It doesn't matter what you use for your data. -- What does matter is who you have for a thesis advisor.

Our Blog Report card :
Pageviews all time history       7,277 Page Views.

Pageviews by Countries
United States                            1,439
India                                         1,425
Brazil                                           369
United Kingdom                          309
Denmark                                     194
Canada                                       185
Philippines                                   137
Germany                                     124
Netherlands                                  74
Malaysia                                       69

Populor Pages
Brand Diagonal
16 Feb 2011         2,470 Pageviews
Digital World & Ways
5 May 2011          1,417 Pageviews
Advertisiing Strategy
18 Feb 2011         1,228 Pageviews
The human — God’s masterpiece .
25 May 2011          237 Pageviews
16 Feb 2011          181 Pageviews
 The Digital Evolution
19 Jul 2011             99 Pageviews
 Mind Blowing Statistics
24 Aug 2011          73 Pageviews
Old Spice "Woman": Short-Term Laughs, Long-Term Ga...
25 Apr 2011          24 Pageviews

Thanking You
Atul Sikrai
Brand Diagonal.

Thursday, 12 January 2012

Neuromarketing:The next big trend

Neuromarketing : The next big trend

 It’s all about neuronal connections embedded in our three-pound brain.
It is basically an application of Neuroscience- the science related to understanding the functioning of brain, in marketing.

Although expensive, it is pregnant with the promise to fully understand consumers’ decision making process while shopping. Scientists, Neuroscientists to be specific, say that close to 80 percent of the human emotions that slosh around in the approximately 3x1011 neurons in the brain, are rooted in the unconscious which are inaccessible to our direct, conscious introspection. Hence the participant filling a questionnaire, despite his best intentions, is himself not aware of the rationale behind preferring a particular product. They miss out the activity of the bio-chemicals in the brain which plays a significant role in choosing a brand. Advanced technologies like fMRI, magneto-encephalography, and more conventional electroencephalograms (EEG) can do exactly what the conscious mind of the participant misses out.

Every new product launch, ad campaign or package design takes significant research, time and resources to ensure success, but not every launch is successful. Suffice it to say that guess work plays a part to determine: Will it grab attention? Will it be memorable? Will it engage emotionally? And most importantly, will it drive purchase intent?

Taking the guess work out of the equation prior to launch is a marketer’s dream, which is now a definable reality with quantifiable results. Just recently the notion was put to the test to see if neuroscience could be used to help a magazine sell more copies. And the results were enlightening.

Neuromarketing is increasingly being used across numerous industries worldwide to help companies improve their product development, package design and marketing efforts, but this is the first time it has been used by Brand Diagonal.

Having sales success in a competitive environment such as a crowded newsstand carries real meaning for manufacturers, marketers, and retailers. Full-brain neurological testing provides a deep dive into consumers’ subconscious minds, where product trial and purchase decisions are made, and where brand loyalty is formed. This study shows that neuromarketing capabilities can deliver at the cash register.

Thanking you

Atul Sikrai
Brand Diagonal.