Airthmatic of connecting Lines .

Marketing Math…

AWARENESS x REPUTATION = BRAND

Now, I want to adjust this a little…

AWARENESS x REPUTATION = BRAND RELEVANCE

A nice equation.

AWARENESS – Do people know about your product, service or company? Do they talk about it? Do they tell others? Do they know the great things that you do?

REPUTATION – What do people say about your product, service or company as good or bad? What do customers think? Are they satisfied? Do you deliver on your product, service and brand promise?

Brands don't develop in isolation, either. They result from the interaction of thousands of people over a long period of time. Branding requires not only the work of executives and marketing people who manage the brand, but an ever-changing roster of strategy consultants, design firms, advertising agencies, research companies, PR firms, industrial designers, environmental designers, and so on. It also requires the valuable contributions of employees, suppliers, distributors, partners, stockholders, and customers—an entire branding community. It takes a village to build a brand.

Building a brand today is a little like building a cathedral during the Renaissance. It took hundreds of craftsmen scores of years, even generations, to complete a major edifice. Each craftsman added his own piece to the project—a carving, a window, a fresco, a dome—always keeping an eye on the total effect. Like yesterday's cathedrals, many of today's brands are too large and too complex to be managed by one person or one department. They require teams of specialists, sharing ideas and coordinating the efforts across a creative network.

when companies routinely consigned large portions of their communications to a single firm, typically an advertising agency. The advertising agency would conduct research, develop strategy, create campaigns, and measure the results. The main benefit was efficiency, since one person within the client company could direct the entire brand effort. As branding has grown more complex, so has the one-stop shop. Today's one-stop is either a single multi-disciplinary firm, or a holding company with a collection of specialist firms. The advantages of the one-stop shop are an ability to unify a message across media, and ease of management for the client. The drawbacks are that the various disciplines are not usually the best of breed, and, in effect, the company cedes stewardship of the brand to the one-stop shop like Brand Diagonal.

Thanks for all your love .

Blog  views all time history    3,108 Views Till date .

 Always yours

Atul sikrai

Founder

Brand Diagonal .

BluePrint Of Brand Diagonal

Diagonal Brand Lines :

Leaning over the balcony edge of massage trends for a better view, I come across interesting stories where Brand business strategies wink at me from behind the curtain of "other business ideas".

Many of my bright bulb "ideas" have been gleaned from unique approaches to customer service, branding and even irrelevant business information that is part of the diagonal  to try to learn and grow my business.

Brand Diagonal". If you've never heard the term don't be shocked, because it's just a speck of dust in the plethora of "ideas" information flying in the clouded face of bewildered brand business owners trying to keep up.

Brand Diagonal is essentially the idea of extending service to your customer by anticipating and directing them to the nearest aide or resource for their needs that tie in to your business or service. It is a kind of conscious effort to anticipate what your customer will want or be aided by while they interact or participate with your business and services. It could mean everything from a link online store where they can buy a version of bolster you carry, to tips from your interior design consultant on how to create a stress free environment. Basically you are aiming to be of ultimate service to you customer.

Now that's some great customer service, and Brand Diagonal is cool and probably something we should talk more about . . . but what came to my brain is:

Wow, who's gonna be the WOM(word of mouth) genius that creates a day package for local businesses that can deliver 15 minute WOM sessions for a daily/weekly/monthly rate. The recipient businesses generate your customer, and you make each business shine. The context is an added bonus for the receiver at no cost to them, but you can negotiate a regular rate from the sponsor business, and introduce your professional services for future use to new customers.You market through being of service, providing the service, and generating future business while you get paid for your time and gain customers AND the local business owner makes good on their own brand of customer service and business retention.

Basically anywhere I've ever had to wait and hated it, and I've just started thinking! This is just the beginning of a strategic approach, the idea of Brand Diagonal takes on a whole other potential to monetize differing aspects of the business you already do!

Thanks to Brand Diagonal watching my brain has brightened once again.

Check out this blog for more info, and let me know what you think!

Brand Diagonal Watching !!

Brand Diagonal

Atul Sikrai

Founder

Brand Diagonal

Mind Blowing Statistics

Fantablous Response to our Blog from through out the world in very short time.

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PostsMore ▸
Brand Diagonal          16 Feb 2011            587 Pageviews

Digital World & Ways 5 May 2011           395 Pageviews
 
The human — God .    25 May 2011         219 Pageviews
 
Advertising Strategy     18 Feb 2011         115 Pageviews
 
The Digital Evolution    19 Jul 2011             18 Pageviews
 

  Pageviews all time history                         2,382 Views

Thanking All Readers.

We are soon coming with Blue Print of Brand Diagonal in coming days........

Always Yours

Atul Sikrai

Founder

Brand Diagonal.

Exploiting the Power of Brand Diagonal Lines .

Tips and tricks for taking great Brands to new Height.

When I was looking for an image/idea in pix, I came across this shot of a "scarf dancer" (I don't know what her real title would be) . The performer is a member of the family of acrobats that travel with Tino Wallenda and the Flying Wallendas. The thing that struck me about this shot, other than the very symbolic-looking Easter/spring colors (a good topic for another posting), were all the powerful diagonals in this shot. The ropes, her body, the scarf--all have a very powerful diagonal orientation. Even within the lines of her body are several very bold diagonal lines.

In terms of composition, diagonal lines emphasize power, strength and the feeling of impending movement--while horizontal lines, for example, bring to mind concepts of stability or balance, diagonals are better at creating a feeling that things are changing. If you look at a see-saw, for instance, you inherently know that when two people get on it, the balance is inevitably going to shift and the mind picks up on this idea whenever it sees diagonals, whether we realize it or not. You feel the same type of implied motion if you see a person walking up a hill--there is a much more dynamic feel to the scene that if you were to photograph that person walking down a flat sidewalk--yes? It's interesting to think of the psychological implications that something as simple as the direction of a line can impart to a composition and how you can change peoples' interpretations of a scene just by the way that you orient the lines within the frame. And, as with this scene, any time you multiply the number of lines, you intensify those feelings.

Your brand have many jobs, but one of the things that they can do really well for you is to
introduce you to new clients and to help those potential customers feel a connection with you and your business. Alas, many small business owners overlook this valuable
role for their materials when designing them, and so any connection often happens by accident alone.Considering that the Digonal connections that most businesses are making with their brand are happening by accident, these businesses are actually doing rather well. But what could their business growth and sales cycle look like if they could improve the way that they Diagonal connect with their ideal clients?

Happy to help you to connect with your clients.

Atul Sikrai

Founder & Chief Mentor
Brand Diagonal.

Ruck Fules ( I am Your Tool )

love a good challenge. I learned at a young age just how fragile life is. It’s unpredictable and you can coast through it or you can really live it. I think I’ve definitely done this. Through many adventures, snakes & ladders – I found my way to the world of the web. In fact, I was the first person in my “Creative Advertising” program to have internet at home. In the recent years/months/weeks/days I have had the fun of witnessing the pulse of the web constantly changing. To me this means my job as a marketer is constantly changing too. And though some people have made it clear to me that they think I take my work too seriously, don’t sleep enough and should spend more time living living their chosen lifestyle (work 9-5 go home and forget about the job they have no passion for)…

…what can I say? I love working between the worlds of web technology and online marketing. The social media revolution (for example) is as much a part of social studies, philosophy, political science, economics, and business as it is a part of marketing. Social media is exciting because it is changing how we communicate, who we meet, how we build relationships with people that have common interests, people we do business with…everything.

Some people search night and day for a cure, some people paint painstaking details onto canvas, some people like Olympians dedicate themselves to the perfect physique…I happen to like everything related to social media and inbound marketing. So this is an open message to those who say I work too much. I hope that one day you find a career that you are passionate about because you only live once and it must really suck to go to work every day and not be able to put your heart and soul into it and ultimately enjoy the guts and the glory.

For Crazy Brand Ideas

Contact Me

Atul Sikrai

Founder & Chief Mentor

Brand Diagonal.

The Digital Evolution

Effect of the digital revolution in consumer behavior and marketing

Digital revolution is a massive change in the use of digital tools. Digital revolution is meant here is the use of advanced technology in marketing.

Effect of digital revolution has caused a drastic change to the business environment, this can be seen as follows:

1. Consumers have more power than ever before.

2. Consumers have access to more information than ever before.

3. The marketers can offer more products and services than ever before.

4. The exchange between marketers and consumers will be more interactive and spontaneous.

5. Marketers can gather more information about consumers to quickly and easily.

Consumer Behavior:

Is the behavior of consumers, where they can illustrate the quest to buy, use, evaluate and improve their products and services. Focus of consumer behavior is how individuals make decisions to use the resources they have available to consume a product.

Two types of consumer

1. Personal Consumer: The consumer buys or uses goods or services for their own use.

2. Organizational Consumer: The consumer buys or uses goods or services to meet the needs and running the organization.

Production Concept

Consumers are generally more interested in products that are cheaper. Absolute is known that the object of marketing is cheap, efficient production and distribution-intensive.

Product Concept

Consumers will use or purchase products offered are high quality, best performance and feature-complete feature.

Selling concept

Marketers have the overriding goal of selling a product which unilaterally decided to produce.

Marketing Concept

The company wants consumers to know through research that has been done before, and then produce products that consumers want. This concept is called the marketing concept.

Market segmentation

Dividing the group of heterogeneous market into homogeneous groups of market.

Market targeting

Selecting one or more segments that identify the company to determine.

Positioning

Develop a different idea for goods and services that exist in the minds of consumers.

Providing customer value is defined as the ratio between the benefits perceived resources (economic, functional and psychological) are used to generate these benefits. Gains have been felt in the form of a relative and subjective.

Customer satisfaction is the individual's perception of the performance of the product or service in relation to expectations.

Maintaining customers is how to maintain that consumers remain loyal to one firm compared to other companies, almost in all business situations, more expensive to find new customers than retain existing ones.

 

Warm Regards

 

Atul Sikrai

Founder & Chief Mentor

Brand Diagonal.

Digital Asset Management – DAM-it !

Brand Stories are powerful.

They are the emotional glue that connects the storyteller with his audience and, more importantly, the audience with the idea the storyteller is trying to convey.

Stories tap into not only our minds, but also our hearts. They’re why we cry at movies, even though we know they’re fiction. They’re why a homeless man could go from panhandling on a street corner to working as the voice of Kraft in a matter of days.

When we were kids, stories were our lives. We’d incessantly ask our parents to read us storybook after storybook, even though we could literally recite the stories word for word. But that didn’t matter, because they connected us with our parents.

As we grew up, we lost our zeal for storytelling. We got our diplomas and put our picture frames in our cubicles, and we stopped telling stories. Visions of what could be were replaced with corporate jargon, features, awards (which were paid for), press releases, and bullet point-ridden PowerPoints. We lost perspective, forgetting about the audience and worrying just about our bottom lines.

The balance of power has shifted. It’s gone from advertisers with deep pockets, throwing money at one-way media, into the hands of the audience members. If they don’t like your television commercials, they’ll fast-forward their DVRs. If they don’t like your radio commercials, they’ll plug in their iPods. They block your telemarketing calls and toss your direct mail in the trash. The age of interruptive media is over, and that’s where brand storytelling begins.

The only messages audiences will see or hear are those they choose to see or hear. They demand to be engaged, valued, and entertained. That’s the way we felt when we were children, right? Begging our parents to engage us, value us, and entertain us. Those emotions we had as children are still within us all. Why would it be any different in business?

Instead, brands need to embrace storytelling. They need to find their inner brand stories and manifest them in ways that are so engaging, valuable, and/or entertaining that audiences want to tell their friends.

Your brand has a story too, whether you’re a Fortune 500 company or a solo entrepreneur. When you unearth that story and spread it in all forms and channels — that’s when your audiences let you into their lives and evangelize for you.

Great stories spread. And those who tell the best stories win.

Want to have a story for your Brand? Then Brand Diagonal  is way out.

Thanking You

Atul Sikrai.

Founder

Brand Diagonal.