Thursday, 21 April 2011

Topsy-turvy, hurly-burly Tactics!

The normal business process is to have a product, start looking for prospects, and make the sale. Guess What? Normal businesses also don't work very well!

Let's turn business upside down!

If you would really love to have a radical change in your business, you are going to have to make some radical changes in your methods.

One definition of insanity that I feel is especially appropriate for business owners to understand is, "Doing the same thing over and over and expecting to receive different results."

If you continue to run your business in a "normal" way, you will always be limited to "normal" results.

If you want to have "exceptional" results in your business, you are going to have to put "exceptional" methods to work for you.

If you are like 99% of internet marketers I know, I will venture to bet that you have a web site & product and that your biggest problem is building the traffic to your site. I will also bet you aren't making very many sales!

What happens if we turn this process upside down?

What happens if we choose to find the prospects a relationship with them...and then find a product that they Dream about?

Everybody online appears to have a product. How many of them have an audience?

It is kind of funny...I always have people coming to me that they have an awesome product they want to sell to the world. They just can't get anyone to visit their site.

I rarely ever have anyone saying, "I have too much traffic and I just don't know what to sell." When they come to me. I can guarantee you that those people are the easiest people in the world to help.

If you have the traffic, all you have to do is ask them what they want. Then, find it for them.

If you have a product, we have to figure out a way to get traffic to your site, set up the sales process, and start making sales.

I am not saying this isn't possible. We do it all the time. What I am saying is that it is the wrong way to do business on the net.

Let's turn it upside down.

Instead of starting out with a product, let's start out by figuring out what it is that you are passionate about. What is it that is exciting in your life and that you have experience and skills in?

What is it that gets your fire burning? Way too many people have decided to just follow the pack instead of being creative and coming up with their own ideas.

Since the rest of the pack seems to be slowly moving away into oblivion (Over 95% of internet sites are losing money), shouldn't you make a change of direction?

Once we figure out what it is that you love, let's decide where you can find other people just like you.


Atul Sikrai

Chief Mentor & Founder

Brand Diagonal.

No comments:

Post a Comment