Thursday, 7 April 2011

Whacky Brand Dressing

Revamping one’s brand does not only maintain a good image, it also repairs a damaged one. As written, no matter how bad your reputation gets, you can always turn it around.

How, then, could you revamp your brand? Here are a few suggestions.

Boost your promotions campaign. Aside from improving your packaging, have some “widgets” or extras to go with your products. You could use “more for less” campaigns. Make buying your product more exciting for your customers by giving free items or services for every purchase.

. Improve your product availability and compatibility with other products. Make sure your product doesn’t get overlooked by enhancing your point-of-purchase advertisements. You can also try tying up with another establishment so you could both endorse each others’ products along with your own.

    Building brand presence by getting product to market faster with little to no investment or inventory risk. 
    Accelerating the ability to gain additional shelf space or enter into new channels or regions. 
    Delivering valuable and steady royalty revenue increasing cash flow and operating income. 

It is no surprise that academics and professionals alike are calling for new approaches to marketing, because the old approaches are inadequate to the challenges. New forms of media are showing up all the time. Consumers are faced with a turbo-charged range of choices, and an array of new technology is available to support marketing decisions and programs.

Marketing is still about identifying needs so that people line up to buy. The change is in how consumers learn about products and services and receive the messages. We are entering a ‘post-mass media’ marketing world.

1. Learn everything about your customers. Understand them at a deep level. Know what motivates them. Know what they aspire to and what they fear.

2. Stand for something important to your customers. Let them know that you share their values.

3. Interact with your customers as if they were your partners. Respect them. Listen to them. Collaborate with them. Co-create new products and services with them.

4. Grow with your current customers. Identify how you can meet more and more of their needs. It is much less expensive to sell a current customer one more thing than it is to gain a new customer.

5. Innovate. Don’t rest on your laurels. Anticipate your customers’ needs. Give them something that they would really appreciate but perhaps had never conceived of before.

Happy2Help you to create Brand People shall Love.

Atul Sikrai

Chief Mentor & Founder

Brand Diagonal.

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