Wednesday, 11 April 2012

GiveMeMix of Gimmicks !

Did you ever see an old advertising idea that is repeated on TV or outdoors over and over and ask yourself, is not it silly to repeat the advertising idea over and over till no one look at it or even interest to know what does it sells?! Creative advertising ideas always attract our eyes to know more about it or understand the message it delivers.

This is why designers and creative directors are required to think in new advertising ideas and creative approach to deliver the product message to the audience. While the message should not be direct to give the eye little curiosity to know more about it and think in it. I should not be very complicated to understand for the general audiences especially when it is directed to international product that will be sold in different locations on the world and for different audience’s culture. It has been a long time since we shared advertising ideas.

Creative campaigns to promote its new products and attract the audiences to buy it. Also, it is one of the important methods to deliver the company aim of the product and how it is different from the other competitive products in the market.

Advertisements are huge projects that involve a lot of efforts done by a big team of designers, creative directors, concept artists and more. Large advertising campaigns require big budgets in order to visualize the basic draft of the creative idea that lays behind the advertisement. While it may look like an easy step in the workflow, finding the idea is the hardest part of the job because it is the base for the whole process that comes after it.

Visualizing your idea and turning it from just draft sketch on a paper of creative description into a real final advertisement requires a good experience and knowledge of the tools and the workflow of the process. Creative advertising ideas success to deliver the message to the audience fast and become remarkable examples in the advertisement industry.

Thanking you

Atul Sikrai


Brand Daigonal

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