Monday, 25 June 2012

Content is King

Creating excellent content is a priority at Brand Diagonal.  We’d like to do more, but there are only so many hours in a day. Without striving to be excellent, the time you spend on content marketing will be a waste. The first thing you need to do is to be honest with yourself. If you can’t create content that’s remarkable, you need to either get better or you need to partner with someone who’s got the talent to create content that’s worth your audience’s attention.
Brand Diagonal commitment to digital marketing and content creation doesn’t inspire you to get you back in the “content marketing game” I really don’t know what will.
Ultimately, though, these are Brand Diagonal’s ideas about where the future of marketing is heading. How about you?
I have been dedicated to creating great online experiences since 1993. I have provided strategy, design and project planning and management services to clients.
All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.
Our stories must add substance and value to people’s lives and it has to be the world’s most compelling content. Stories must remain connected, but no one model of content development can do it alone.

Thanking You
Atul Sikrai
Brand Diagonal

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